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Digital Marketing for Small Businesses: A Starter’s Guide

For small businesses just starting out, the realm of digital marketing can seem vast and complex. However, investing in digital marketing from the get-go is crucial for survival and growth in the modern marketplace. This article aims to break down the essentials of digital marketing for small businesses, making it easy for you to set the stage for success.

Understand Your Audience

Before you spend a dime on digital marketing, it’s vital to know who your target audience is. These are the individuals most likely to become your customers. Consider factors like age, gender, location, and interests. Use market research tools and analytics to understand their needs and preferences. This is also where competitor research comes in. If you are just starting out you may not have the resources $$$ to shell out, so going to your competitors accounts and analyzing them will help you find some answers. 


  • Conduct surveys or focus groups (If you can)
  • Analyze competitors’ target audiences.
  • Use social media insights to gather data.
  • Purchase reputable market reports 
  • Develop Personas

Create an Exceptional Website

Your website serves as the digital storefront for your business. A user-friendly, well-designed website can convert visitors into customers. It should provide all essential information, such as products or services, contact details, and customer testimonials. If you are not technically savvy at website and UX/UI design, don’t worry we can do it for you. Even if you do not want yo hire us, we reccomend you hire a professional that understands the challenges of e-commerce


  • Use easy navigation layouts.
  • Optimize for mobile users.
  • Include clear calls-to-action (CTAs)
  • make sure it is a valuable source for the user
  • Less is more for a landing page

Leverage Social Media

Social Media is a broad and expansive universe of endless apps. All of which promise to draw you closer to friends, family, and clients. However, not all social media channels are created the same. This is another reason why we conduct competitor research, to learn what our potential customers like and dislike. 


  • Create a consistent posting schedule.
  • Engage with your audience through comments and messages.
  • Use targeted ads to reach potential customers.
  • Follow your competitors 

Implement Search Engine Optimization

SEO is the practice of optimizing your website so it appears higher in search engine results, improving your online visibility. While it may take time to see significant results, SEO is a long-term investment that can bring in a steady influx of organic traffic. If you are looking for a quick influx of new customers then Search Engine Marketing (SEM) is what you need. They seem similar but one requires an ad budget and the other one does not.


  • Research relevant keywords and include them naturally within your content.
  • Create high-quality, valuable content for your audience.
  • Optimize website loading speed and user experience.
  • Use relevant high quality pictures 
  • learn about website structure and schema

Embrace Content Marketing

Content marketing involves creating and sharing valuable content to attract and engage a target audience. This can range from blog posts and articles to videos and podcasts. Good content can establish you as an authority in your field, encouraging customer trust and loyalty. Having a plan is important and requires a little research to keep your products timely and relevant. 

Keeping track of it on a spreadsheet is the easiest way to accomplish it at low cost. 

Example Social Media Calendar


  • Create a content calendar to plan your output.
  • Produce a variety of content types (blogs, videos, infographics).
  • Promote your content through social media and email marketing.
  • Make the content relevant, entertaining, and useful

Utilize Email Marketing

Email marketing remains one of the most effective ways to directly communicate with potential and existing customers. From newsletters to promotional offers, a well-executed email campaign can drive engagement and sales. Email marketing has a 5:1 return on every dollar spent.

Learn more about email marketing


  • Build an email list through website sign-ups or in-store promotions.
  • Segment your list for targeted messaging.
  • Monitor email metrics like open rate and click-through rate to evaluate effectiveness.
  • Don’t spam, use the campaigns to add value for your members

Measure and Adapt

The key to long-term success is regularly measuring the impact of your efforts and being willing to adapt. Use tools like Google Analytics to monitor key performance indicators (KPIs) such as website traffic, conversion rates, and customer engagement. There are a lot of performance indicators to choose from. Ensure that you are educated on what to monitor and when to monitor it. 


  • Set specific, measurable goals for your digital marketing campaigns.
  • Regularly review analytics data.
  • Make data-driven adjustments to your strategy as needed.

We Believe in you

Rome was not built in a single night. Many battles had to be fought and won, along with a lot of technology evolutions. Your business in no different, if you ignore digital marketing you are certainly setting your business up for failure. Here at Decrypted Tech we believe in you and your ability to achieve greatness. Eventually you need some professional help and we will be here when you do!

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