Let’s face it, if you found this article it’s because your website needs an intervention. It’s a harsh truth, but it is the reality: your website’s SEO might not be up to scratch. If your site is failing to rank on search engines, experiencing high bounce rates, or suffering from low conversion rates, it’s time to admit that your website’s SEO could use some serious improvement. Fear not, though; this guide is here to help you understand why your site’s SEO might be falling short and how to rectify these issues.
Analysis of an Underperforming Site
Before diving into how to fix your SEO, it’s important to understand what might be going wrong. Some common pitfalls include slow site speed, poor mobile optimization, unsecured websites, thin or duplicate content, bad backlinks, and inadequate keyword use.
Google’s algorithm considers over 200 factors when ranking websites. A weak performance in any of these areas can harm your search engine ranking and ultimately, your site’s visibility and traffic. Before you read any farther ask yourself a question. Do I have 20-40 hours a week to pour into it? Most small business owners do not have the luxury of time. If this is you, then hire us to do it for you! Our top rated SEO (Search Engine Optimization) packages are the first in their class. We focus on all aspects of SEO with content creation being the crown jewel for success.
Here's How to Fix It: Key SEO Strategies
It’s not all doom and gloom. There are steps you can take to bolster your SEO performance and see measurable improvements. Below are some key strategies:
Website Speed is a critical factor for Google and other search engines. More importantly, loading speed. Let's face in the Digital Era users do not have a large attention span. They want information now! You really can't hold it against them. Everyone can, "Hey, Siri", their way through life so we need to embrace change as business owners and digital marketing gurus.
When addressing speed, first look at your images. Use moden formats like webp, and ensure they are being served from a Content Delivery Network (CDN). Next, minify the code base to take up less room and load faster. OMG!, don't worry more than likely you are using wordpress. In 2022, there were 1.88 billion websites out there and a 65% of them utilize a Content Management System (CMS) like WordPress. If you are not using WordPress then this may automatically managed be for you.
Make it Mobile Friendly
More people are accessing the web via mobile devices than ever before. Ensuring your website is mobile-friendly isn't just a nice-to-have; it's a must. Implement a responsive web design that adjusts to fit any screen size, making sure your site looks and performs optimally across devices.
According to Forbes, 51.2% of North America will use a mobile device to access your website. That's means if your website struggles under mobile pressure then you will lose business. The article also states, that users form an opinion in just .05 seconds. Talk about being judged! Will your website survive? Lucky for you, Google has a way for us to test our performance. PageSpeed insights takes your site and provides some valuable insight based on a 4G connection. I know you are baulking at that testing constraint, but keep in mind only 62% of Americans have access to a 5g connection at home.
Secure Your Website
Google gives preference to secure websites. If you haven't implemented HTTPS, it's time to do so. HTTPS uses SSL to encrypt data transferred between your web server and your visitors' browser, ensuring it remains secure. Make sure that your website redirects users to the HTTPS version. This will keep your site safe and your customers. There is no such thing as a bullet proof website, but we can make it harder to attack and help keep our visitors safe!
Enhance the Content
Thin, boring, or duplicate content will not do your SEO any favors. Every piece of content you publish should be unique, valuable, and relevant to your audience. This applies not only to the body text but also to title tags, meta descriptions, and alt text for images. Planning is the key to success, plan your content and watch your traffic grow. Develop your keyword plan and don't stray from it. You will thank us later! Which will bring us to our next step.
Use Keywords Strategically
Proper keyword usage is at the heart of SEO. Conduct thorough keyword research to understand what terms your audience is using to find content like yours. Then, incorporate these keywords naturally into your content, meta tags, URLs, and alt text.
One of the biggest and misunderstood aspects of digital marketing is keyword ranking. Just because you think that your website should rank for certain keywords doesn't mean that it needs to! Look for low competition keywords to exploit, for example, long tail keywords like, "best marketing agency in my area", is something that may target serious clients. It's also good for voice based SEO, remember the modern consumer will ask their voice assistant to solve problems for them. Help, the voice assistants out!
Clean Up Your Toxic Backlinks
Not all backlinks are created equal. While high-quality backlinks from reputable sites can boost your SEO, bad backlinks from low-quality or spammy sites can harm your ranking. Use tools like Google's Disavow Tool to remove these toxic backlinks.
We Believe in You and Your Website
Keep in mind that SEO is a long-term strategy, and improvements may not be instantly visible. Regularly monitor your site’s performance, stay updated with the latest SEO best practices, and adjust your strategies as needed. With the right approach and mindset, you can ensure that your website no longer just ‘sucks’ at SEO but excels at it.