E-commerce & catalog sites

Sell online without renting your store from someone else.

Fast, search-friendly storefronts and catalogs where every product has its own indexable page, with inventory, orders, supplier feeds and your email flyer managed from one back office.

Start an e-commerce project Open the live demo

Built on Reactthe framework behind Facebook, Instagram, WhatsApp Web, Netflix, Airbnb and more, running in the cloud with AI built in.

Veteran-owned
100% U.S.-based team
Data stored in U.S. data centers
Custom code that grows with you

frogsgunandpawn.com

Frog's Pawn homepage: green storefront hero with store-wide search, popular searches and Browse Inventory button

Frog's Pawn homepage on a phone with search, popular chips and a sticky Call / Message / Directions bar

Live client build: Frog's Pawn & Gun

Built and running

A build you can click through today

Real screenshots of real e-commerce work, not mockups. Pick a build, then flip through its pages.

Homepage: live inventory count, whole-store search, and the real storefront photo above the fold.

Live client build · Retail & e-commerce

Frog's Pawn & Gun

Family-run pawn shop and licensed firearms dealer: guns, jewelry and repair, pawn loans and mowers.

Guns pulled in from the supplier's catalog, automatically: 7,000+
Less manual item entry since AI started filling listings: ~70%
Website pages Google can find: 65
Back-office screens the team works in: 11

Counted from the project itself. No invented outcomes.

Read the case study Visit the live site

Software built for real businesses

What we built, and what it replaced

Every business got features made for the way it works, not a template. Each one does the job of software they would otherwise rent.

Live client build · Retail & e-commerce

Frog's Pawn & Gun

Family-run pawn shop and licensed firearms dealer: guns, jewelry and repair, pawn loans and mowers.

7 tools built in

Online product catalog for in-store inventory
Per-item pages with photos, category specs, search and filters, favorites, hold requests, with every item prerendered for search engines (browse-and-hold catalog; no online checkout
Replaced
- Shopify
- Square Online
Inventory management
Items with draft/available/on-hold/sold status, photo uploads, pricing rule (15-20% under new retail), per-category counts, plus a separate mower-dealer desk
Replaced
- Square for Retail
- Lightspeed Retail
Distributor-fed firearms special-order catalog
Catalog and stock synced from the distributor, public gun browsing, web pricing rules, staff quotes and order placement, order tracking, invoices and received serials for the bound book
Replaced
- AmmoReady
- Gearfire
Appointment booking
Customers book store visits from gun pages, slot limits and blocked days, staff calendar, confirmation and day-of reminder emails, self-serve reschedule/cancel link
Replaced
- Calendly
- Square Appointments
- Acuity Scheduling
Lead inbox for holds
Questions, repair quotes, FFL transfers, sell quotes and appointments, with status tracking, notes and instant branded staff email alerts
Replaced
- HubSpot CRM
- Pipedrive
Email newsletter
Subscriber signup with welcome email, monthly sales flyer built from current stock, live preview, test and send-now, unsubscribe handling
Replaced
- Mailchimp
- Constant Contact
Business reporting
Site analytics, sales and days-to-sell, revenue by category, slow-moving stock, lead funnel, plus an automated end-of-day owner report email
Replaced
- Databox
- Google Looker Studio

AI running in it

identify

See the build

What you get

Two halves of one system

Built for retailers, pawn & resale shops, specialty stores, distributors. Your customers see one half, your team runs on the other, and they share the same data.

The website your customers see

Every product pre-rendered as its own SEO page with structured data
Faceted browse, search, favorites and deals
Secure cart and checkout, or reserve-and-pick-up
Store visit booking and special-order requests

The back office your team runs on

Products, inventory and categories with custom spec fields per category
Orders, customers and fulfillment status
Distributor and supplier catalog sync and ordering
Sales analytics and daily inventory reports
Monthly email flyer to subscribers

What it replaces

One login instead of a pile of subscriptions.

These are the tools businesses like yours usually rent for the same jobs. An e-commerce build does them in one system, with no per-seat fees. We'll connect to the ones worth keeping, like QuickBooks or Google Workspace.

In a typical e-commerce & retail stack (team of 5), the 6 tools a build replaces cost, at published list prices:

$4,494a year

$13,482 over three years, before price increases.

Run your own numbers

List prices checked October 2026. Every number is editable in the calculator, so the total is yours, not ours.

E-commerce platform
- Shopify$79/mo
Email marketing
- Klaviyo$20/mo
- Mailchimp$20/mo
- Constant Contact$35/mo
Social media scheduling
- Later$38/mo
Inventory tracking
- Sortly$149/mo
Scheduling & booking
- Square Appointments$49/mo
- Calendly$16/user/mo
- Acuity Scheduling$27/mo
CRM & sales pipeline
- HubSpot Starter$20/user/mo
- Pipedrive$39/user/mo
Reporting & dashboards
- Databox$199/mo
- Looker Studio Pro$9/user/mo

Also stands in for: Square for Retail.

AI that assists your team

What AI takes off your plate in e-commerce & catalogs

Task by task, the old way next to how it works with us. AI drafts, reads and answers; a person on your team approves. Each task says whether it's running today or proposed.

List a new item from a photo

The old way

Staff look the item up by hand, type the title, brand, model, condition and specs into the listing form, and write a description from scratch.

With Decrypted Tech

Staff snap a photo; AI identifies the item and pre-fills the title, category, brand, model, condition and specs as a draft for staff to check and save.

Running todayin Frog's Pawn & Gun

More AI we fit to this kind of business

Identify & price from a photo or a few words
Snap a photo of an item at the counter or type a partial description; AI identifies make and model, fills in the listing and researches current prices. Staff check it before it publishes.
About 70% less manual item entry at Frog's Pawn.
Running in Frog's Pawn & Gun
Product copy & SEO
Writes product descriptions, SEO titles and meta descriptions from a spec sheet, in your store's voice.
Every product page is findable, not just the first fifty.
Running in Turtleback Trading Post demo
Shopping assistant
A storefront assistant that knows your catalog and stock, recommends products and answers sizing and shipping questions.
Fewer abandoned carts, fewer repetitive emails.
Running in Turtleback Trading Post demo
Trends & demand forecasting
Reads your sales history, seasonality and live stock to forecast each product, flag what will run out before a reorder can land, and draft the purchase orders, with a plain-English planning brief.
Order the right stock before the rush, not after you sell out.
Running in Turtleback Trading Post demo

How we use AI, and our guardrails

Free software stack audit

See what you could stop paying for

Send us your website and we'll list the subscriptions one custom system could replace, plus the everyday jobs AI could take off your plate.

Free, no strings
Reviewed by a real person

Try it yourself

Click through a working example

Turtleback Trading Post is a complete sample business: the website, its back office and AI you can actually try. It runs in a sandbox in your browser, so nothing you do there is real or saved.

Three things to try

Buy something with Stripe test checkout, then find it in Back office → Orders
Back office → Trends & forecast: have AI write the planning brief
Back office → Inventory: create draft POs from the reorder suggestions

E-commerce / outdoor gear brand

Turtleback Trading Post

An online store with Stripe checkout, live inventory and AI demand forecasting behind it.

AI you can try

Shopping trends and a 16-week demand forecast that drafts the purchase orders
Storefront gear expert that recommends products in stock
Product copy and SEO written from the spec sheet

Open the demo Build one like it

Questions

About e-commerce builds

Something else on your mind? Send us a note and a real person will answer.

Why not just use Shopify?

Shopify is great for some stores. When your inventory is unique, comes from distributor feeds, or needs workflows like pawn loans or special orders, a custom store costs less over time and does exactly what you need.

Do you handle payments?

Yes. We connect your store to a major card processor for cards, subscriptions and invoices. Money goes straight to your account; we never touch it.

Tell us how your business runs.

We'll come back with a fixed-price proposal and a clickable preview of what we'd build for you, wherever you are in the U.S.

Our whole team works in the U.S.
Veteran-owned
Your data is stored in U.S. data centers
Custom code, built for your business

See how we work

Start a project Try a live demo

Sell online without renting your store from someone else.

Fast, search-friendly storefronts and catalogs where every product has its own indexable page, with inventory, orders, supplier feeds and your email flyer managed from one back office.

Start an e-commerce project Open the live demo

Built on Reactthe framework behind Facebook, Instagram, WhatsApp Web, Netflix, Airbnb and more, running in the cloud with AI built in.

Veteran-owned
100% U.S.-based team
Data stored in U.S. data centers
Custom code that grows with you

Live client build · Retail & e-commerce

Frog's Pawn & Gun

Family-run pawn shop and licensed firearms dealer: guns, jewelry and repair, pawn loans and mowers.

7 tools built in

Online product catalog for in-store inventory
Per-item pages with photos, category specs, search and filters, favorites, hold requests, with every item prerendered for search engines (browse-and-hold catalog; no online checkout
Replaced
- Shopify
- Square Online
Inventory management
Items with draft/available/on-hold/sold status, photo uploads, pricing rule (15-20% under new retail), per-category counts, plus a separate mower-dealer desk
Replaced
- Square for Retail
- Lightspeed Retail
Distributor-fed firearms special-order catalog
Catalog and stock synced from the distributor, public gun browsing, web pricing rules, staff quotes and order placement, order tracking, invoices and received serials for the bound book
Replaced
- AmmoReady
- Gearfire
Appointment booking
Customers book store visits from gun pages, slot limits and blocked days, staff calendar, confirmation and day-of reminder emails, self-serve reschedule/cancel link
Replaced
- Calendly
- Square Appointments
- Acuity Scheduling
Lead inbox for holds
Questions, repair quotes, FFL transfers, sell quotes and appointments, with status tracking, notes and instant branded staff email alerts
Replaced
- HubSpot CRM
- Pipedrive
Email newsletter
Subscriber signup with welcome email, monthly sales flyer built from current stock, live preview, test and send-now, unsubscribe handling
Replaced
- Mailchimp
- Constant Contact
Business reporting
Site analytics, sales and days-to-sell, revenue by category, slow-moving stock, lead funnel, plus an automated end-of-day owner report email
Replaced
- Databox
- Google Looker Studio

AI running in it

identify

See the build

One login instead of a pile of subscriptions.

In a typical e-commerce & retail stack (team of 5), the 6 tools a build replaces cost, at published list prices:

$4,494a year

$13,482 over three years, before price increases.

Run your own numbers

List prices checked October 2026. Every number is editable in the calculator, so the total is yours, not ours.

Sell online without renting your store from someone else.

A build you can click through today

Frog's Pawn & Gun

What we built, and what it replaced

Frog's Pawn & Gun

Two halves of one system

One login instead of a pile of subscriptions.

What AI takes off your plate in e-commerce & catalogs

List a new item from a photo

More AI we fit to this kind of business

Identify & price from a photo or a few words

Product copy & SEO

Shopping assistant

Trends & demand forecasting

See what you could stop paying for

Click through a working example

Turtleback Trading Post

About e-commerce builds

Tell us how your business runs.

Sell online without renting your store from someone else.

A build you can click through today

Frog's Pawn & Gun

What we built, and what it replaced

Frog's Pawn & Gun

Two halves of one system

One login instead of a pile of subscriptions.

What AI takes off your plate in e-commerce & catalogs

List a new item from a photo

More AI we fit to this kind of business

Identify & price from a photo or a few words

Product copy & SEO

Shopping assistant

Trends & demand forecasting

See what you could stop paying for

Click through a working example

Turtleback Trading Post

About e-commerce builds

Tell us how your business runs.