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Case study
Frog's Pawn & Gun
Family-run pawn shop and licensed firearms dealer: guns, jewelry and repair, pawn loans and mowers.
frogsgunandpawn.com
By the numbers
What they got
Counted from the real build, plus results the business owner reported. Nothing projected.
- Guns pulled in from the supplier's catalog, automatically
- 7,000+
- Less manual item entry since AI started filling listings
- ~70%
- Website pages Google can find
- 65
- Back-office screens the team works in
- 11
- Tasks the system runs on its own, behind the scenes
- 43
- Product categories, each with its own specs to search by
- 8
Real screenshots
Take a look around
Nothing mocked up. Click any screen to see it full size, with a note on what it does.
Captured from the live site, October 2026
frogsgunandpawn.com
- frogsgunandpawn.com
Category browse: price and type filters, sorting, and a cross-sell banner for the in-house repair bench. - frogsgunandpawn.com
Item page: every item gets its own search-indexable page with price drop, stock number and one-tap call. - frogsgunandpawn.com
Visit booking: customers pick a day and a half-hour slot within store hours; staff get it on the back-office calendar.
What we built
What we built for Frog
A back end that pulls more than 7,000 guns into the website straight from their supplier, with AI that recognizes items from a photo or fills them in from a partial description, cutting manual item entry by about 70%. AI also pulls the manufacturer's mower lineup onto the site. Around it: a custom inventory system, a custom e-marketing tool, visit booking, distributor ordering, and a catalog where every item is its own page search engines can find.
Every item is its own Google-ready page
Each available item gets its own ready-to-read page with structured data, and the site refreshes those pages on its own so new stock gets indexed. Shoppers still see new items instantly through a live catalog feed.
A photo or a few words, and the listing fills itself
Staff photograph an item, or type a partial description like "Glock 19 Gen5", and AI identifies it, fills in the item form and researches specs and retail price. Staff review every field before it publishes. AI cut manual item entry by about 70%.
Mowers pulled in by AI
AI reads the manufacturer's current mower lineup, with specs and official images, so staff start a listing from the real model instead of typing it in.
7,000+ guns from the supplier, without typing one in
The distributor's catalog, more than 7,000 guns, syncs automatically into the website as a browse-only catalog with the shop's own pricing rules. Staff quote, place and track distributor orders, invoices and credits from the back office.
Online visit booking with reminders
Customers book a half-hour time to buy a firearm within store hours, up to 30 days out. Staff see it on the back-office calendar, and branded confirmation and reminder emails go out automatically.
A custom e-marketing tool and inventory system
A built-in email marketing tool sends a monthly flyer personalized to each subscriber's interests, and the inventory system tracks every item from intake to sale. The owner gets a daily inventory and lead report, and first-party analytics feed an in-app dashboard.
The website and the back office, one system
What customers see, and what the team signs in to every morning. Forms on the site land straight in the back office.
The website
What customers see
- Every item indexed
- 7,000+ guns from the supplier
- Visit booking
- Category browse & deals
The back office
What the team runs on
- Inventory system
- AI item fill (photo or description)
- AI mower catalog pull
- E-marketing tool
- Distributor ordering & invoices
- Visit calendar
Replace your stack
What this one system replaces
Each job below is something a business like this usually rents software for. Here it all lives in one system they own, with one login and no per-seat bills.
Instead of paying for
- Shopify
- Square Online
- Square for Retail
- Lightspeed Retail
- AmmoReady
- Gearfire
- Calendly
- Square Appointments
- Acuity Scheduling
- HubSpot CRM
- Pipedrive
- Mailchimp
Online product catalog for in-store inventory
Per-item pages with photos, category specs, search and filters, favorites, hold requests, with every item prerendered for search engines (browse-and-hold catalog; no online checkout)
Instead of
- Shopify
- Square Online
Inventory management
Items with draft/available/on-hold/sold status, photo uploads, pricing rule (15-20% under new retail), per-category counts, plus a separate mower-dealer desk
Instead of
- Square for Retail
- Lightspeed Retail
Distributor-fed firearms special-order catalog
Catalog and stock synced from the distributor, public gun browsing, web pricing rules, staff quotes and order placement, order tracking, invoices and received serials for the bound book
Instead of
- AmmoReady
- Gearfire
Appointment booking
Customers book store visits from gun pages, slot limits and blocked days, staff calendar, confirmation and day-of reminder emails, self-serve reschedule/cancel link
Instead of
- Calendly
- Square Appointments
- Acuity Scheduling
Lead inbox for holds, questions, repair quotes, FFL transfers, sell quotes and appointments, with status tracking, notes and instant branded staff email alerts
Instead of
- HubSpot CRM
- Pipedrive
Email newsletter
Subscriber signup with welcome email, monthly sales flyer built from current stock, live preview, test and send-now, unsubscribe handling
Instead of
- Mailchimp
- Constant Contact
Business reporting
Site analytics, sales and days-to-sell, revenue by category, slow-moving stock, lead funnel, plus an automated end-of-day owner report email
Instead of
- Databox
- Google Looker Studio
Products named are what businesses typically buy for each job (researched October 2026). We don't claim a dollar figure for anyone else's business: price out your own.
Price out your stackAI in this build
The old way, and the way it works now
3 AI jobs are live in this build today, and we've marked clearly what we'd add next.
Running in this build
What we'd add next
List a new item from a photo
Running todayThe old way
Staff look the item up by hand, type the title, brand, model, condition and specs into the listing form, and write a description from scratch.
With Decrypted Tech
Staff snap a photo; AI identifies the item and pre-fills the title, category, brand, model, condition and specs as a draft for staff to check and save.
Built and running in this project. AI drafts and reads; a person on the team approves.
Free software stack audit
See what you could stop paying for
Send us your website and we'll list the subscriptions one custom system could replace, plus the everyday jobs AI could take off your plate.
- Free, no strings
- Reviewed by a real person
At a glance
The build at a glance
- Industry
- Retail & e-commerce
- Based in
- Lawton, OK
- Built
- 2026
- Who it's for
- The owner and their team
A custom code base built for this business's specific needs, and it keeps evolving as the business grows.
See it live
frogsgunandpawn.com
The best proof is the real thing. Click around Frog's site the way their customers do.
Want a back office like Frog's?
We'll show you how it would fit your business in a 30-minute video call. We work with businesses anywhere in the U.S.
- Our whole team works in the U.S.
- Veteran-owned
- Your data is stored in U.S. data centers
- Custom code, built for your business